Hope is not a strategy… but it is the starting point
Published: Wed, 01/10/24
Vijay fondly remembers his days in CPG & retail marketing as he worked with incredibly smart people. Brad has memories of working with some of the…
Life to the Full
Every week we dive deep into growth strategy, relationship building, and becoming the kind of founder that creates impact as a force for good.
Who do you think you are?
Published: Wed, 12/13/23
Written by Vijay Krishnan and Brad Pedersen Around 1910, the story goes, the London Times requested essay submissions responding to the prompt “What…
(Don’t) bring the house down
Published: Tue, 12/05/23
Written by Vijay Krishnan, Full Spectrum Perhaps Jenga has been such a universal hit because, somehow, this simple game has tapped into the universal…
Use things, love people (not vice versa)
Published: Thu, 11/16/23
Written by Vijay Krishnan, Full Spectrum In chapter 8 of StartUp Santa we e plore the quality of life quadrant to better understand the dynamic…
zoe or just bios?
Published: Wed, 11/08/23
In chapter 2 of StartUp Santa, the real Mystery of Monopoly is revealed by e ploring how a game that is supposedly focused on greed actually has so…
Four-letter words you may want to use less often (part 2)
Published: Wed, 11/01/23
I hope you enjoyed your first issue of Life to the Full that we sent out last week. If not please feel free to unsubscribe if it is not for you.Last…
Four-letter words you might want to use a little less often (part 1)
Published: Wed, 10/25/23
Photo by Jelleke Vanooteghem on UnsplashLast week we sent you the first free chapter of Startup Santa and we hoped you enjoyed learning the lessons…