Why The Equation: My Work = My Purpose Is Bad Math

Published: Fri, 12/12/25

Updated: Fri, 12/12/25

Written By: Brad PedersenFor most of my life, I made the mistake that many accomplished leaders make: I believed my purpose was my work.Closing deals,…

Why The Right Idea At The Wrong Time Is The Wrong Idea

Published: Fri, 12/05/25

Written By: Brad PedersenLast week I told the story about how in 2008 I was at an important crossroads. How after years of scaling a business I was…

Why The Right Idea At The Wrong Time Is The Wrong Idea

Published: Fri, 11/28/25

Updated: Fri, 11/28/25

Written By: Brad PedersenLast week I told the story about how in 2008 I was at an important crossroads. How after years of scaling a business I was…

Why The Right Idea At The Wrong Time Is The Wrong Idea

Published: Fri, 11/28/25

Updated: Fri, 11/28/25

Written By: Brad PedersenLast week I told the story about how in 2008 I was at an important crossroads. How after years of scaling a business I was…

When Winners Should Quit (And Why That’s Not Failure)

Published: Fri, 11/21/25

Updated: Fri, 11/21/25

Written By: Brad PedersenIn 2008, I stood at a crossroads that would test everything I believed about persistence, success, and what it meant to be an…

The Day I Got Fired From My Company And Finding What I Was Missing

Published: Fri, 11/14/25

Updated: Fri, 11/14/25

Written By: Brad PedersenIn 2017, I was fired from a company I had co-founded.Thirty years in the toy industry, gone. The shock left me disoriented,…

A Summary: The 3 Lessons Tetris and Life Have in Common (And Why They Matter Now)

Published: Fri, 11/07/25

Updated: Fri, 11/07/25

Written by: Brad PedersenThe response to the Tetris newsletters has been incredible; thank you to everyone who reached out. Several of you asked for a…

Why Time is Unforgiving: Lessons From Tetris Part 3

Published: Fri, 10/31/25

Updated: Fri, 10/31/25

Written by: Brad PedersenOver the past two weeks, I've shared lessons that Tetris can teach us about life. First, that you can't control the blocks…

Why Many Opportunities Have An Expiration Date: Lessons From Tetris Part 2

Published: Fri, 10/24/25

Updated: Fri, 10/24/25

Written By: Brad PedersenLast week, I shared the first lesson of Tetris: you can't control the blocks you get, only how you place them. If you want to…

3 Lessons Tetris and Life Have in Common (And Why They Matter Now) Part 1

Published: Fri, 10/17/25

Updated: Fri, 10/17/25

Written by: Brad PedersenI still remember when Tetris first hit store shelves. It was 1989, I was 17 years old, and the Game Boy had just launched.