The McLaren, the Merger, and the Myth of Arrival
Published: Fri, 07/04/25
Updated: Fri, 07/04/25
Written by: Brad PedersenHave you ever set your sights on something that felt just out of reach—some big, bold milestone you believed would finally…
Life to the Full
Every week we dive deep into growth strategy, relationship building, and becoming the kind of founder that creates impact as a force for good.
More Than What You Do: Escaping the Identity Trap
Published: Fri, 06/27/25
Updated: Fri, 06/27/25
Written By: Brad PedersenI was born into a tall family. Helped by viking genetics, my father was tall, as were his brothers and nearly all of my…
Don’t lie to yourself…it could happen to you
Published: Fri, 06/20/25
Updated: Fri, 06/20/25
Written by: Vijay KrishnanFailure-porn is an addiction, isn’t it? We love watching other people make a mess of their lives. Sounds ugly, but think…
An Unexpected Fathers Day Gift – My Son Gave Me My Eulogy
Published: Fri, 06/13/25
Updated: Fri, 06/13/25
With Father’s Day approaching, I received a gift I could never have anticipated. It didn’t come wrapped or delivered. It came in the form of a…
Love Without Finish Lines: The Sacred (and terrifying) Dance of Vulnerability
Published: Fri, 06/06/25
Updated: Fri, 06/06/25
Written By: Brad Pedersen I didn’t know it at the time, but the most significant moment of my life would begin in a college hallway. An ordinary walk…
Is Pleasure Distracting Us From Our Greater Purpose?
Published: Fri, 05/30/25
Updated: Fri, 05/30/25
Written By: Brad PedersenAs a Canadian, it’s nearly impossible to grow up without a love for hockey embedded in your DNA. Though I don’t follow the…
The 4 traits of the best leader I have ever worked with.
Published: Fri, 05/23/25
Updated: Fri, 05/23/25
Written by: Vijay KrishnanPA was the best leader I have ever worked for. When we first started working together, it was easy to see why he had been…
The Product Recall That Could’ve Ruined Us—And Why It Didn’t
Published: Fri, 05/16/25
Updated: Fri, 05/16/25
Written By: Brad PedersenIn 2011, I was running a fast-growing toy company. We had developed a very successful product line of snow sleds and had been…
The Lesson I Had to Learn the Hard Way (and Why You Don’t Have To)
Published: Fri, 05/09/25
Updated: Fri, 05/09/25
Written By: Brad PedersenIt was Mark Twain who once said, “To succeed in life, you need two things: ignorance and confidence.” I had plenty of both…
Winning the Wrong Way: The Most Expensive Kind of Success
Published: Fri, 05/02/25
Updated: Fri, 05/02/25
Written By: Brad PedersenGrowing and scaling a business takes relentless commitment. I know this firsthand—having started and built multiple companies…