The Sudden Evacuation Test
Published: Fri, 08/09/24
Updated: Fri, 08/09/24
Last week I shared the story from last summer’s massive forest fires that raged through the mountains surrounding our community. If you want to get…
Life to the Full
Every week we dive deep into growth strategy, relationship building, and becoming the kind of founder that creates impact as a force for good.
Is It a Problem or Is It Your Problem
Published: Fri, 08/02/24
Updated: Fri, 08/02/24
Last week I wrote about what was my most tumultuous event of the summer of '23, with the loss of my Uncle. If you missed it you can get caught up…
Wear Out Don’t Rust Out
Published: Fri, 07/26/24
Updated: Fri, 07/26/24
The image you see is the last photo I have with my Uncle Neil. It is a selfie taken at the top of a mountain bluff, just prior to starting our descent…
Lessons of Goldilocks - Part 3 - The Early Bird (does not necessarily) Get the Worm!
Published: Fri, 07/19/24
Updated: Fri, 07/19/24
Written by: Brad PedersenIn the previous weeks we discussed the importance of the timing of your innovation. We established the idea of Goldilocks…
Lessons of Goldilocks - Part 2 - Crossing the Chasm
Published: Fri, 07/12/24
Updated: Fri, 07/12/24
Written by: Brad PedersenLast week we discussed the importance of the timing of your innovation. I told the story of how I got it wrong with the…
The importance of timing it right
Published: Fri, 07/05/24
Updated: Fri, 07/05/24
Written by: Brad PedersenAs a founder have you ever had an idea that just was mistimed?You see a void in the market, you assess it for possibilities…
(dis)integrity: not a real word but definitely a real thing
Published: Fri, 06/28/24
Updated: Fri, 06/28/24
Written by: Vijay KrishnanI haven’t stolen pens from the office or charged a meal with a friend to my corporate card, does that mean I have integrity…
The buckets are a problem
Published: Fri, 06/21/24
Updated: Fri, 06/21/24
Written by: Vijay KrishnanMe: “Honey, where did all these buckets come from? I swear they must be mating while we’re out of the house.”My wife: “I…
The last thing you see before you fall
Published: Fri, 06/14/24
Updated: Fri, 06/14/24
Written by: Brad PedersenSuddenly, a record year in business that should have resulted in significant profits turned into red ink. This became the…
What’s love got to do with it? (everything!)
Published: Fri, 06/07/24
Updated: Fri, 06/07/24
Written by: Vijay KrishnanIn the first decade of my career (in brand marketing), I don’t ever recall asking myself this question: “what’s love got to…