Written By: Brad Pedersen

I shared in prior issues of this newsletter that I grew up the shortest kid in my family, and how I carried that as a chip on my shoulder. It wasn’t something anyone teased me about; but internally, I made it mean something. It was fuel that drove me and I felt like I had to prove myself.

It showed up in the way I pushed myself physically; taking on challenges that were intimidating and, at times, borderline reckless. Like the photo above, where in my mid-teens, I launched myself off this cliff; simply to prove that I could. I became obsessed and even craved the admiration and respect of others, by being willing to do hard things.

It also revealed itself in how I poured into my work; chasing accomplishments and recognition through the businesses I built. Outworking everyone around me became a point of pride; a way to prove my worth and earn my place.

Eventually, that doing paid off in the form of business and financial achievements. I reached a level of independence that I once only dreamed of. But then a new belief crept in: maybe it’s not just about doing anymore, but about having more. If I could collect the right things; a beautiful home, a vacation property, a high-performance car, and the recognition that I believed they would bring….then maybe I’d finally feel complete.

However after acquiring all that, again I found myself once again restless.

That’s when I began to realize something profound. Neither doing nor having could satisfy the deeper longing inside me. What I was really searching for wasn’t something I could gain from the outside; it was something that I had to cultivate from within.

This clarity becomes part of every high achiever's journey, as they hopefully do not just “go” through life but “grow” through it, by increasing their self awareness. There’s also a realization that there is no one-size-fits-all formula for every season of life. Each stage brings its own priorities and challenges, and the real work is learning to recognize when it’s time to adapt.

Stage One: Survive and Do

Most of us begin our life journey in survival mode. 

In this stage, we have little in the way of money, connections, or influence. Our most available resource is time; and we trade it in hopes of building the capacity and momentum we need to move forward.

We live close to the edge, often just staying ahead of monthly obligations. Identity tends to be externally shaped; we measure ourselves by what we do, how much we achieve, and how we compare. We hustle hard, chasing the next win, because time feels like the only leverage we have.

We’re focused on proving ourselves; striving to show that we belong, that we’re capable, and that we matter. Whether in our careers, relationships, or other pursuits, we search for significance through our performance and productivity.

This phase is exciting, but can also feel anxious and exhausting; it’s not wrong and in fact is essential to our development. This phase of ambition not only increases our competence but builds our early foundation of character: grit, resilience and discipline. It’s where we learn to push through, to grow through challenges, that forms the bedrock of who we become.

Survival isn’t meant to be a permanent state but it’s a necessary starting point that prepares us for what comes next.

Stage Two: Strive and Scale

As we gain ground, we begin to shift from surviving to striving. 

We’ve committed to discipline and consistency, learned how to adapt, and developed the ability to solve problems. As a result, we’ve built momentum and we’re beginning to see the outcomes take shape. 

The chaos of early effort starts to settle into something more strategic and focused. We create systems, hire teams, shape culture, and begin to lead not just from energy, but with intention. 

This phase is exciting as ideas gain traction, progress is visible, and a life we once imagined begins to feel within reach. The rewards of effort begin to compound, and a sense of control and possibility emerges.

But with this growth comes a different kind of pressure. In this phase, we’re still doing; but now the doing becomes more intentional. It’s not just about working harder; it’s about working smarter. We begin to focus on leverage, systems, and strategy. 

However, just like in the early stage, it’s easy here to slip into the trap of tying our worth to our career success. As our effectiveness increases, so does the temptation to let performance define our identity. 

This phase plays an important role in building leadership strength and operational depth. We grow in confidence as we reinforce our competence, and because we can clearly see the results of our effort, it’s tempting to settle in. But while this stage is necessary, it’s not the final destination; it’s a stepping stone, not the summit.

Stage Three: Arrive and Have

This stage is where you find yourself standing in the reality of what was once just imagined on your vision board; something you mapped out as part of your life goals.  

For many founders and business leaders, it’s marked by a significant milestone, such as a business exit or a financial breakthrough that promises freedom and new possibilities. This phase at first feels like the reward you dreamed of. You’ve done the work, made the sacrifices, and now you’re in a place where you have options. 

Abraham Maslow called this stage “self-actualization;” where we arrive at the top of the pyramid, having already covered off our basic needs for survival, found companionship, and created meaning through work that is aligned with our purpose. 

But for many high performers, this is where an unexpected tension appears. After years of tying identity to the work, what happens when the work is no longer the focus? 

If you’ve sold a business, stepped away from day-to-day operations, or simply achieved financial stability, it’s not uncommon to start seeking validation in new ways; through possessions, status, or recognition.

Having means becomes the new proving ground.  Nice homes, luxury cars, exotic vacations; each carries a story, not just of success, but of desire to prove our significance. 

This is the stage where many end up stuck and being confused about their identity being tied to what they “do” or what they “have,” they simply cycle between striving and arriving, without moving forward. 

While it’s a meaningful part of the journey, it was never meant to be the final destination. It offers value, but will never lead to fulfillment on its own.

Stage Four: Self-Transcend and Serve

This is where the journey takes its most meaningful turn.

Maslow once believed that self-actualization, realizing one’s full potential, was the highest aim of human development. But later in life, he revised that view. He recognized that there was a stage beyond it: self-transcendence. As the words indicate, it is about moving beyond oneself, understanding that you're a small part of a greater whole. 

This is the moment when we begin to understand that while we are called to grow into our best and brightest potential, that growth is not the end in itself. It’s the beginning of something even more important: contribution.

We were not designed to live in isolation. We are relational beings, created to live, love, and serve in community.  This stage marks a turning point from striving to thriving; from self-focused goals to selfless impact. 

This is about moving from asking “What can I get?” or “What can I prove?” to “How can I serve?” and “What legacy do I want to live?”  We begin to think in terms of eulogy virtues; the qualities we hope others will remember us for, rather than our resume achievements.

At this point in the journey, performance gives way to purpose. Acquiring gives way to aligning. We stop seeking external validation and begin offering inward generosity. We come to see that true fulfillment isn’t found in what we gain, but in the abundance that flows from how we’ve grown; and what we’re now able to give in return.

This is the shift from success to significance. From climbing higher to reaching wider. From personal ambition to shared impact….True growth does not end with you; it extends through you.

That’s the call of this final stage; not just to become more of who we are, but to give more of who we are. To bless, to guide and to lift others up, as we continue to grow.

And ultimately, to live a life not only of personal achievement; but of lasting contribution, resulting in more meaning and greater fulfillment.

Final Thoughts

The world doesn’t need more achievers stuck in a cycle of striving—chasing titles, possessions, or personal ambition.  It needs more courageous and self transcended sages; more people who are willing to selflessly contribute to others; lighting the way while living out their legacy ... .not just focused on leaving one.

The shift begins with growing awareness which only happens by reflecting and asking a few honest questions of yourself:

• Which stage am I currently in, and am I preparing for the next one with intention?
   
• Am I simply repeating patterns of doing and having, or is my life expanding in meaning?
   
• Who am I becoming through the choices I make each day?
   
• Who do I truly want to become; and what needs to shift in me to get there?

These aren’t easy questions to answer…..but they are the right ones.  They move us beyond progress into purpose. Beyond more accomplishments into greater alignment.

When we begin answering them with honesty and courage, we’ll find that the path forward isn’t just about more achievement; it’s deeper fulfillment. Because achievement without fulfillment is the ultimate failure in life. 

If you’re ready to move from striving to thriving—and from self-focus to purpose-driven living—visit www.fullspectrumlife.com to explore our Guided Mastermind. It’s not for everyone, but it is for accomplished business leaders who are ready to go beyond success and step into a life of true significance.

P.S. When you are ready there are three ways you can access more of our teachings:

1. Visit our website for blogs, quick videos and key teachings. Click Here to access.
2. Read the book Start Up Santa and discover non-obvious business lessons revealed by timeless toys. You can get it HERE🇨🇦 or HERE🇺🇸.
3. If you are curious about what it means to live your life to the full, then we invite you to apply for the Full Spectrum Mastermind. This is a curated experience for accomplished leaders ready to move from striving to understand how to truly thrive in life. Register now to be considered - this isn’t for everyone, and that’s by design. 

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